What to look for when hiring a freelance logo designer
When
starting a business you must understand how important branding is and the
impact your logo design will have on your potential customers.
When searching for a freelance logo designer you have to make sure you look for a designer that has experience in branding and has created many logos for different businesses. A logo designer should always consider colors, shapes and sizes when designing. A logo should be unique to your brand and stand out from your competitors. The logo should be simple and easy on the eyes; you want your logo to be remembered with just a glance. A logo that’s too detailed will not be remembered easily.
When searching for a freelance logo designer you have to make sure you look for a designer that has experience in branding and has created many logos for different businesses. A logo designer should always consider colors, shapes and sizes when designing. A logo should be unique to your brand and stand out from your competitors. The logo should be simple and easy on the eyes; you want your logo to be remembered with just a glance. A logo that’s too detailed will not be remembered easily.
When
working with your logo designer you can show him or her some logos you like for
inspiration, this will give the designer some knowledge of what you like and
don’t like. You never want to use clipart or stock-art in your logo design.
Every aspect of the logo should be unique and created from scratch.
You’ll also want options to choose from. You might not know what you are looking for so it’s good to have a nice selection to choose from. Have your logo designer send you a minimum of 10 logos to select from. This will give you something to go on, you can ask for variations of different logos until you find the perfect design.
Once you come up with a logo you love, you designer should send you the proper files. You will want a JPEG, PNG, GIF and the .EPS. The EPS is basically the master file used to edit your logo. The JPEG and PNG should be in high resolution so it’s ready to printed on mugs, t-shirts, pens etc.
You’ll also want options to choose from. You might not know what you are looking for so it’s good to have a nice selection to choose from. Have your logo designer send you a minimum of 10 logos to select from. This will give you something to go on, you can ask for variations of different logos until you find the perfect design.
Once you come up with a logo you love, you designer should send you the proper files. You will want a JPEG, PNG, GIF and the .EPS. The EPS is basically the master file used to edit your logo. The JPEG and PNG should be in high resolution so it’s ready to printed on mugs, t-shirts, pens etc.
Obtaining
a good logo can be time consuming, but you don’t want to take short cuts. Put
in the work and make sure your logo is amazing.
