Per Wikipedia Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.
Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.
Fundamentals of Digital Marketing by Pearson
Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.
Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.
Fundamentals of Digital Marketing by Pearson
Fundamentals of Digital Marketing is a comprehensive textbook that cracks the digital marketing 'code’ with a view to reaching, engaging and serving the ever-changing consumer. The book presents multiple industry-relevant frameworks for successful digital marketing and caters to the need of not only management students but also media professionals, marketing managers, brand marketers, budding entrepreneurs and even individuals seeking to create a personal brand online and understand the basics of digital marketing concepts, tools and techniques from grounds-up.
Features
1. Outlines the move from ‘E-marketing’ to ‘Digital Marketing’ landscape
2. Underlines a practically-oriented digital marketing model (ASCOR Framework)
3. Provides a detailed approach to executing Digital Transformation
4. Showcases multi-industry deployable frameworks
5. Details concepts through topical Case Studies of India-specific brands
6. Includes Digital Application exercises based on Indian businesses
7. Devotes a complete chapter to careers in digital marketing
Table of contents
Part I- Basics of Digital Marketing
Chapter 1- Introduction to Digital Marketing
Chapter 2- Digital Marketing Models Creation
Chapter 3- The Consumer for Digital Marketing
Part II- Digital Marketing Stratagy Development
Chapter 4- Digital Marketing Assessment Phase
Chapter 5- Digital Marketing Strategy Definition
Part III- Digital Marketing Planning and Setup
Chapter 6- Digital Marketing Communications and Channel Mix
Chapter 7- Digital Marketing Operations Set-up
Part IV- Digital Marketing Execution
Chapter 8- Digital Marketing Campaign Management
Chapter 9- Digital Marketing Execution Elements
Part V- Digital Business - Present and Future
Chapter 10- Digital Business- Landscape and Emerging Areas
Chapter 11-A Career in Digital Marketing
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The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns
The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time
